The Incarnate Potential of a Wedding Photograph
The Half Completed Story of Wedding Photography
The online community of Facebook groups provides a platform for wedding photographers to promote creativity through intimate storytelling techniques that, if not handled responsibly, alter the biblical relational structure of marriage.
A wedding photographer is an assumed vendor in the 2019 wedding industry. And while the average wedding photographer in America costs $2,000, there are many tiers of photographers, making photos of the wedding day accessible to almost every couple regardless of budget, location, or other social obstacle.
A wedding, when photographed artistically and personally, tells a compelling story of the intimate union between two loves, two lives, into one. It tells the story of family, of friends, of new beginnings and becoming known. It tells the story of two people seeing beauty and value in the other, and choosing to start a new life in pursuit of an even more beautiful and valuable life — a life together.
These are photos that tell stories that span beyond the reach of words.
Photos that make you stop and soak in a memory.
Candid photos of pure laughter, wonder, and excitement.
Photos that take your breath away due to their ability to transport you back in time.
The sweetest hugs, the softest touch, the tears of joy.
How do these galleries come to take fruit? Who are these photographers and what is their thought process that shapes and captures a day?
Wedding photography as we know it -- the details, the poses, the invitations and fancy bows -- has been around for around 75 years. By taking a quick glance into that history we can see the platform we have today.
Travel and Destination Weddings have gained popularity
thanks to Facebook and Instagram Photographer Groups.
A History of Styles
Early wedding photography was restricted to a studio. Couples would dress in nice clothes and go in before or after their wedding. Toward the end of the 19th Century, the bride and groom began wearing their wedding attire for their picture. Once camera technology became more portable, photographers could finally capture the wedding on site.
For a long time, pictures were taken in black and white. Color wasn’t reliable until about the mid-1900s.
Life after World War II changed all that. By the mid-1960's, wedding photographs began to be shot on color film, and some couples opted for their images to be taken in a photojournalistic style that veered away from formal poses.
Documentary Style Photography is attractive because it captures the candid shots of the day, allowing for people to be more relaxed and enjoy their time. It also allows for more of the secondary elements to be woven in through shots, from guests to decor to random moments captured. Photographers no longer have to sacrifice one set of photos for another due to budgeting film, but can capture thousands of photos from the day.
Another reason this style is popular is because it is authentic -- no longer obsessing over having every pose perfected, every laugh in sync or every bouquet leveled. Documentary style welcome the imperfections because they end up making the day unique to the bride and groom. It’s candid, it’s quirky, it’s realistic. It’s the actual memory.
Today, wedding photography tends to borrow the 19th century's formal poses and the 20th century's candid style to capture a couple's special day. Elements from both influence creative shots that lead to a holistic capture of the day. This style owes its success to the technological advances past film to digital, and forever onward. But there's more to influencing trends than the evolving technology. Which brings us to 2019.
Wedding photographers have online think tanks that are informing their creativity as they aim to tell the story of a wedding day artistically and truthfully, but cannot reveal the entire picture of what marriage is meant to be. The relationship between wedding photographers and their peers as they story tell through collaborative groups. A photographer will spend countless hours in Facebook groups, on weekend retreats to learn how to shoot a specific style, and take courses — all of these events influence subtle or not-so-subtle creative trains of thought in each creative’s brain. Those trains of thought dictate what is communicated with each individual picture— and ultimately the larger picture of the day. A wedding photographer with a weak theology of marriage can cause a negative influence on the future of a couple’s relationship.
The best way we can view this is through a relationship breakdown between the technology, systems, and culture involved. The way we understand each as it relates to the other will either help or hinder our understanding in understanding how effective we can storytell within that medium.
Technology, Systems and Culture
Photographer guilds and clubs have transformed over time, and now have found a home on online forums, including but not limited to Facebook groups found in their More Together campaign. Wedding photographers have a home in the online community that Facebook provides.
Groups have formed from different leading photographers, creating fan base groups that follow specific styles and trends to be mentored by that group. Most of these groups are private or invite based, but after answering a few robot-preventing entry questions they’re pretty simple to join. Once “in” the group, you’re exposed to some of the most technically, emotionally and relationally excellent photos of the day. Photographers that are striving to find the balance between truth and beauty in a photograph.
Some of these include Photobug Community, Junebug Weddings, and Emotional Storytelling with Twyla Jones. Their groups are flexible, inclusive, creativity-supporting communities for novice and seasoned photographers alike; and the trends are bleeding out to influence weddings across the world.
These micro communities cover space and time well, in the sense that their influence is universal and has a great impact on following and setting wedding trends in America and neighboring western countries.
The camera has a relationship with the art form which has a relationship with the artists which has a relationship with the platform which has a relationship with the client which has a relationship with the camera.
Facebook groups are ideal for brainstorming, the influence of instant inspiration, the power of exclusive inclusivity, and the influence of togs as micro celebrities in their creative communities. These groups have potential to influence in massive ways, but some of the moral decisions in storytelling cannot afford to be copy-cated across the globe.
Some of these photographers are divorced individuals trying to find healing through capturing the ‘true love’ of others. Some of them are in it for the money. Some of them are more obsessed with their creative ideas being demonstrated and come to life than the individual couple modeling — ideas from nudist weddings to new age rituals to simple stylistic changes.
Most of the career photographers are forced to focus on the big picture and focus well. Their goal to capture the individual is achieved by focusing on the hundreds of couples that they will captivate, work with, capture, and immortalize through photography.
Jumpsuits for the Gown and Model Styled Bridal Portraits
Change Taking Place: Technology
Facebook groups and online guilds are breathing new life into photography, as easy access tutors to new students in the trade and experienced artists who want to keep progressing. These groups promote the importance of intimately knowing your gear, all the tiny buttons and settings; they want you to know how to trouble shoot and create happy accidents. Then they teach you how to expand creative horizons.
This hungry, eager audience propels constant change and upgrade in the technology of cameras, lenses, and lighting, not to mention the wave of tutorials and classes that are strictly focused on mastering Photoshop, creating your own signature presets, and the like.
The evolution from film to digital has meant endless change in potential for the photographer, and for the consumer. What was once unthinkable is constantly being discovered and made normative.
From darkrooms to desktops in decades.
From destination weddings to courthouse elopements.
From studios to circuses’ and mountaintops.
Couples want photos to document their day, no matter how extravagant; and they are able to have the talent through technology to capture it. Technical excellence can be achieved by the convenience of digital Photography, and bottomless storage. Part of this new limitless budget for photos has led us to exercise our obsession with our individualistic curiosity -- we want to place ourselves into the art itself, becoming its subjects.
We can now afford to put ourselves, every single hand picked detail, in the spot light.
These advancements have costed several setbacks creatively, though artists are starting to reclaim those roots. Film forced a photographer to take each photo with deliberation and clarity, and could hardly afford to risk shots in the dark. Our trigger happy digital habits are slowly regressing to a mindset of intentionality forced upon us by the limitations in technology.
The Theology of Remembrance
Wedding photographs have an impact long after your “I Do” day. The photographs created from such influence are covenant markers, and aid in a theology of remembrance of the marriage. Photos are tangible art. On the living room wall. On a keychain or mug. In a scrapbook or journal. Constant daily reminders. Not just for yourself, but also for your community and eventually future generations that want to know your story. Canvas’ and photo albums to hold stories to be passed down generationally between family, and in coffee table conversations with friends. Print must be revived if memories are to be the time machine our generation desperately needs it to be.
The Absurdity of the Algorithm
Posts in these groups are starting to focus around algorithms, finding ideal clients and stressing when their posts seem to be buried amidst a sea of dog photos and selfies.
Part of the answers are ditching their need for an online fan-base, and embracing their photos as art, trusting that the right clients will come.
They’re struggling together. But they’re also reminding their community what matters: the making of meaning. They're learning what it takes for their clients to see a photo and fall in love, and it's more than just perfect makeup and a technical shot.
Ride the Emotional Roller Coaster, but Beware the Hype
Wedding days are full of natural emotions. Tension. Cold feet. Nerves. Laughter. Love. A photographer is expected to hype up the day. If those 'natural' emotions aren't present on the wedding day, who-know-who is expected to somehow magically draw it out of people.
If you’re not a boss on the dance floor, you’d better take lessons. Introverts, good luck.
As a photographer you are no longer an outsider taking pictures, but you are invited into the special day with responsibility and honor.
Clients are beginning to look to photographer's to create the uniqueness of the day, rather than letting it naturally flow from the days events and the individuals involved.
They’re expected to lead and prompt emotions as the day navigates the joys and tears and solemnity. Tears are anticipated when the Father-Daughter dance begins, and the groom is expected to burst into tears of joy when his bride walks down the aisle.
It is not wrong to treasure these moments, to want them wrapped up in the safe memory of a photograph. But beware the undeserved weight that can be placed on those moments, robbing them of their time and place for all individuals present.
We must be wary of sensationalism.
Placing an extra value on the intimate emotional moments, making them to seem so natural that they create unnatural and unreal expectations.
Not only is the photographer pressured to capture those emotions (whiiiich they should be 100% capable of if you’re hiring them) but there is also an unfair pressure placed on the human to perform emotionally.
The groom shouldn’t feel guilty if he is dry eyed when he sees his bride.The bride should feel completely normal if she doesn’t have an unnatural glow. The groomsmen shouldn’t be getting crazy drunk just for the sake of an insane mosh pit photo. We have to be careful not to let the unique quirky leaking emotions of the day turn into skeletal structures and outlines for future events.
Photographers have recognized this for several years, but only recently have couples are starting to let go of shot lists, a checklist of wishful shots next to boxes to cross off, and are starting to trust their photographer to capture their day as it unfolds -- with or without that teary eyed photo of Grandma.
Couples are starting to realize they don’t want or need the “perfect” photos of their day. They want their day documented as it happened. The good. The bad. The underwhelming. The ugly. Through these groups Photographers are encouraged to let go of the obsession with technique, and embrace the sole purpose of aiming to create pure, honest photos for their clients. Life as it unfolds.
The hope is that in five, ten, twenty years, the photo will bring back a memory of a real live moment, with laughter and emotion, rather than a memory of being prompted or posed to react or put on an emotional show.
One photographer is honest with her clients, and makes sure that they are not expecting her to create and draw out emotions that don’t exist.
“Shala Wills Photography is at In The Woods. Yesterday at 3:57 PM · Rockmart, GA ·
"Ok what I am about to say may ruffle some feathers. Just know its from a honest view point. Quit.......banking on your wedding images looking like a Pinterest board or depending on your photographer to pull out emotions. I mean of corse its our job to put you in situations or positions to get the best possible images but we cant make emotions where there are none. Hear me out... Its completely ok for you or your family to not be super emotional/touchy nothing wrong at all with it. It does not mean you don’t love your family some are just not affectionate in that way. But if your not super affectionate then your photographer cant really pull that out on your wedding day. Or pose you to make you something you are not. You have to make your own connection maybe thats hugging, maybe thats a smile, maybe thats a special gift. So in closing embrace your family as they are and not some pinterest board of lovely images from people who are nothing like your family dynamic. I did not pose these images at all. I gave them directions. Told them where to stand and thats it. These emotions are raw, real, and genuine. Embrace your normal whatever that looks like 😘 @ In The Woods”
If you’re not an expressive person, don’t expect super gushy expressive photos.
It takes away from who you are, and the real-ness of your day.
Change Taking Place: Culture
McLuhan in his book The Medium is the Massage, recognizes that media has a profound effect upon a human, their senses, outlook, and attitude — regardless of any thought the human might have about the medium. The goal of understanding a medium is not necessarily to perfect it as a tool, but to understand how influential such forms can be.
“Environments are invisible. Their ground rules, pervasive structure, and overall patterns elude easy perception” (McLuhan in The Medium is the Massage)
The wedding day is being planned around photos. The Photographer has influence on the timeline, from the time of the ceremony for the sake of the lighting to influencing different practices or traditions for the sake of an emotional encounter to photograph.
Everything that is guiding the photographer’s eye is rooted in technique, but is willing to bow any artistic excellence to the spontaneity of the individuals before them.
This is born in community, from rubbing shoulders – physically or electronically—with other creatives.
All it takes is one post with a short story blub that ends in “Anyone else experience this?” and the thread will fill will hundreds of comments about beer splashed lenses, camera malfunctions, or bridemaid bloopers. The long nights, never ending weekends, double headers and literal hundreds of hours of editing per year… These photographers are all in this together. These groups are about community, not competition. This can be seen in many ways.
They rub shoulders in subtle ways, such as sharing comments, likes and other online feedback. They'll sometimes hire each other to capture events, or even collaborate on styled shoots or workshops, like this one below:
The Desire To Tell the Truest Story
These online think tanks, despite thousands to ten thousands of members, turn into thriving creative communities. All these photographers are striving to be story tellers, to capture a wedding day artistically and true to their couples, from rookies to career photographer they’re all willing to share images and input – they understand that the world has enough weddings for everyone to share.
"Community over competition...."
Their groups are flexible, inclusive, creativity-supporting communities for novice and seasoned photographer alike. This page is extremely crucial to their shaping of creativity – extending to their clients and the story that will be told of their wedding.
These online communities cope with space and time well, you can post a photo for critique, or a mini gallery you want to celebrate with others, and no matter the time of day you post -- within minutes there will be dozens of likes and streams of comments celebrating your work. Australia. Scotland.Their influence is universal and has a great impact on following trends and setting wedding trends in America and the countries that are watching. Trends from colors and design to event space, location, and prompting. They’ll trendset within a week.
One recent trend is to have a weekly or monthly prompt in the group, from a technical prompt or edit to the actual subject, then to share and collaborate as time unfolds.
The prompt for August was to use the hashtag #Changetheweddingindustry to create and promote out-of-the-traditional-box photos of a couple. This extended to age, gender, race, weight, physical ability/disability, and so on. The representation was stunning, actually.
Brides in floral wheelchairs.
Interracial couples and families uniting.
A bride who wasn’t a size 0, 4, or 6.
Widowed mothers finding a second soul mate.
The representation was wholesome.
They celebrated and represented the fact that marriage is a gift that people from all walks can enter into, despite marketing adds and pictures that the American Dream may or may not paint. But also largely promoted the love found in the LGBTQ+ community.
The world sees what marriage is. They might not see it as a picture God has given to show the relationship between Christ and his church - a relationship that spans beyond the individual couple into something eternal.
They see the invitation into something greater. They see love for all. They see the impact that love immortalized through a photograph can have. And they’re eager to create in a way that reflects that.
A Christian creative should be striving for ways to show what being the Bride of Christ as a global body looks like -- including all races, genders, walks of life, and abilities. The inclusivity should come from a heart of knowing what the Gospel means for an individual's identity -- not from a desire to include from social norm or peer pressure.
Biblical Perspectives
Cue the Church Stepping in and Stealing the Show with Some Good Old Fashioned Reactionary Theology
Okay, Church, (And by Church I'm including but not limiting Christian Creatives) here's what we're not going to do. What are we not going to do is this:
We’re not going to react out of guilt, fear, out of obligation, out of rage to protect the truth. We’re not going to use our art as a weapon to wound, but as a winsome balm upon the hearts of the world. We're not going to retreat into a safe religious bubble. We are called to be culture shapers, not just followers of trends. For the sake of other. So brainstorm with me, Creative. Brainstorm what paths we haven’t walked down yet.
Be it simple.
Be it significant.
As creatives it is our job to winsomely communicate truth through the stories we have been given to document, laying a Biblical framework for people’s theology of marriage. As Christian creatives we must be aware of the subtle ways that the art of photography is shaping the way we capture marriage. We must use these connections as artists to celebrate the depth of what we are capturing, a union between a man and a woman still reflects something beautiful, even if that couple is not in direct relationship with God.
Don’t let traditions distract from the meaning of the day. Don’t let the traditions preach a pretend gospel that no one actually pays attention to anymore. Don’t expect the white dress to be preaching purity for itself.
Some of the traditions that you bank on to take cheap shots at the Gospel. The white dress that we preach as a message of purity originally represented the wealth of having the luxury of white fabric in a world that was full of dust and zero washing machines. The fancy engagement rings, and the gold ring represent different things than just "a circle as a never ending symbol of love". Ancient Rome has a rich history on the wedding ring, and it spans beyond symbolism. A bride tribe representing a community? Bridesmaids used to carry garlic down the aisle to scare off evil spirits - now we default to pretty bouquets.
A theologically based creative must understand and trace the wedding traditions to their historical roots in order to properly use them as symbols and vessels of truth for the wedding day.
What if Christians started to focus on celebrating the bits and pieces of a wedding day that does reflect Christ and the Church? What if those pieces reflected enough beauty to draw others to want to experience or understand the source of that beauty. A source beyond emotions, passion, or romantic love. Use those photographs as a tool to desperately grasp a glimpse of heaven.
Let’s focus on the couple in light of who they are, and who they're going to be. Their marriage to each other might be the darnedest cutest thing you've ever seen, but their marriage to each other isn't eternal. There is an element of individualism. That’s not a bad thing. Play into it. For the sake of knowing who they are to tell their story, not the sake of showing off.
Sentimentality and the Hype Culture
The tool of your craft. A witness To as a picture of something greater, something beyond the bride and groom. Recognize what is “hype” sentimentality. And to remain true. Your couple is trusting you in ways they might not know. Techniques must be studied, pursued, and perfected. However, The day isn’t about Cake smashes, garter toss, diamond rings and white dresses. Protect the wedding day for what it is meant to be. Don’t let meaning take nest in lifeless rituals. Don’t do that to your couples.
Two becoming one. How to do that through photos?
Do I have a first look? Oh but it’s tradition.
It’s your job to think and study the implications of these traditions.
Give them Moments that act as an anchor on this day of covenant.
Give them Moments that act as an anchor on this day of covenant.
Technically excellent. Giving the couple a day that feels genuine. Not fake or forced. But candid. Be technically messy if it means capturing the silly messy moments.
Capture the imperfections as the day unfolds, not just to be true to the history of that day, but as a picture of yet another almost-but-not-quite-perfect wedding. You’ll call it the ‘perfect’, day but it wasn’t. Because it reminds you that as wonderful and “perfect” as this day was – that there will only ever be one perfect wedding feast. A celebration in anticipation for the true wedding.
The Biblical principals of marriage have transcended over time well, we have successfully past down essential characteristics and attributes as a whole. Attributes such as a love, respect, togetherness, understanding, joy, sacrifice, support, the list goes on. While these are not necessarily all present in a marriage, there seem to be certain biblical and cultural standards.
So how does one communicate this? It's easy to capture the emotions of love or joy in a picture. But what does respect look like in a picture? How do you naturally capture sacrifice that won't actually be tested for decades later?How does one photograph a love that can stand the test of time and hold up under trials, when the marriage is only a matter of hours old?
As far at the emotional stuff goes, wedding photographers of America are capturing certain attributes quite well, whether they recognize the spiritual roots or not. They are hitting certain nails on the head. Truthfully showing love as central. Trust and togetherness are displayed through their photographs. But they’re missing the holistic picture. They're missing the God part. Well, they might have God in their vows, but he's on a pretty leash locked in a poem, and photos don't show that.
These environments are not focused on telling the in-between incarnate moments of the wedding day. Partly because it's a bit abstract. But really because the environments of learning are not focused on trying to grasp the God moments. Man inspired emotions? Yes. These groups are essential for learning how to story tell in raw ways, but they should not be the sole creative support for a Christian creative.
Okay Church, Let’s Go!
This is not just something for the Photographer to be considering. But for the guest to be contemplating as they watch and participate. For the bridal party to process as they support, and for other vendors to think as their creativity is shaped and guided.
The photographer should hope to capture all of those relationships in a unique way.
Marriage is about the community of the Body of Christ, it's international art.
The Church’s fight for marriage cannot be fixated on debates, but most focus on the bigger, theologically accurate picture, of what marriage is in light of Christ.
Some photographers are unsure of how to navigate the waters of couples that do not line up with, or directly oppose their views of marriage. These photographers are forced to either expose themselves to events they might not morally agree with or celebrate, or they are shying away from shooting weddings altogether out of fear of conflict. Christian creatives should not shy away from wedding photography out of fear of religious or moral conflict, but should be surrounded by creatives who can theologically sharpen them from a place of wisdom, and artistic understanding.
The Church’s fight for marriage must extend beyond the issues of LGBTQ+ debates if the creatives in the body are to be theologically informed.
It is important that this conversation is one that is inter-generational. The way our parents approached this topic was politically and artistically different, but that does not mean that their input should be excluded. This should be a conversation for us to have with older generations, just as much as those creatives following in our footsteps. Christian creatives need a family they can brainstorm with, and a family that is willing to dream together in order to restore value to photographs, memories, and relationships.
The Churches stance on marriage should be firm, and supported with art, not just the teachings of arm chair theologians. Christians should have places that they can brainstorm creatively but also theologically. Churches should be safe spaces that can understand the influence and need for theologically trained artists, not just inside the church, but as ambassadors extending beyond the reach of the congregation.
The online community of Facebook groups provides a platform for wedding photographers to promote creativity through intimate storytelling techniques. These techniques alter the biblical relational structure of marriage if they are not handled responsibly.
The Christian creative, namely wedding photographer, needs more resources that can help guide them on their journey of determining what stories they will tell, and how they will tell them. With those decisions in mind, they must know the long term influence that the images they capture will have on their clients, as couples. In order to shoot a wedding, you really need to have a developed theology of marriage.
Family photographers must understand families, birth photographer must understand the implications of our first birth and new life, and so on. Studying these things from theological angles gives a richness and depth to the communication of the event that is incomparable.
The most important part of the several-month-long-timeline of the photographer is the creative inspiration. What lens does this photographer have as they approach and capture the “most important day of your life”? That lens will largely dictated by the creative instruction that the photographer has received.
Give Credit Where it's Due
Photobug Community has a lot going for them.
A lot of these Facebook families do.
They see things and capture things that are intimate. Raw.
Some of the most incredible photographs I have seen in my lifetime.
They’re real people. Real moments.
But it is celebrating something that will only last this life time.
But as Christians we must learn how to use this earthly marriage to reflect a greater union.
For the sake of the couple, their community, our work, and for all those that will one day be the Bride of Christ.
Brides want incarnational art. They might not know that’s what they want. But that’s what they’re longing for. Something that points beyond themselves, beyond the love of the day, and into eternity. At the end of the day, even the Bridezilla knows she's not so hot.
Isaiah 54:5 " For your Maker is your husband, the Lord of hosts is his name; and the Holy One of Israel is your Redeemer, the God of the whole earth he is called."
For your Maker is your husband, the Lord of hosts is his name; and the Holy One of Israel is your Redeemer, the God of the whole earth he is called.
Photographer, figure out your theology of marriage, and then let what you believe guide your creations. For the world is sharing the story of their theology of marriage, incomplete though it may be.
Revelation 19:7-9 "Let us rejoice and exult and give him the glory, for the marriage of the Lamb has come, and his Bride has made herself ready; it was granted her to clothe herself with fine linen, bright and pure”— for the fine linen is the righteous deeds of the saints. And the angel said to me, “Write this: Blessed are those who are invited to the marriage supper of the Lamb.” And he said to me, “These are the true words of God.”
Photo Posted By Photobug, Photographer: @the_wayfarers
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